Pure Properties believe in doing something a little different in order to stand out. Traditionally the Coventry market has been relatively easy to dominate by simply having a city centre office and some average marketing, but things are definitely changing from this old fashioned view.
We take the approach of being proactive rather than reactive and are firm advocates of smaller estate agencies working harder for their clients. As the old saying goes, “when you’re number two, you work harder!”
The key to our ongoing success is creative and flexible planning based on our in-depth knowledge of what buyers and tenants want, coupled with the avenues we can utilise to reach our target audience.
A successful advertising strategy in property is focused on three specific goals:
- To promote awareness of your property
- To stimulate interest and sales by attracting new customers
- To establish that your home is somewhere they want to live
- Going that extra mile to ensure the best possible outcome from each opportunity
To put it simply, our job at Pure Properties is to Inform, Persuade and Remind any prospective viewers about your property at all times. We do this through a variety of media and are constantly looking for new and improved ways to promote your property over the competition
- Print – primarily newspapers and magazines
- Audio – telephone conversations. (it’s amazing how much information you can gain from just speaking to people)
- Internet – property portals, our own website and even Facebook!
- Direct mail/Leaflet drops – you may have received one of these through your door already!
